Advertising

Abrams, D. C. (2001). Selling the old-time religion: American fundamentalists and mass culture, 1920-1940. Univ of Georgia Pr.

Almond, G. K. (1989). Television Advertising in the Local Church: Theology and Practice.

Andrews McMeel Publishing. (2008). The Little Book of Church Signs. Kansas City, Mo.: Andrews McMeel.

Anonymous. (2005, Spring). The Substance of Things Seen: Art, Faith, and the Christian Community. Cross Currents, 55(1), 139.

Au, A. K. . (2000). Attitudes toward church advertising in Hong Kong. Marketing Intelligence & Planning, 18(1), 39–44.

Barnes, B. E. (2000). Un-Holy War? Does Religious-Themed Advertising Work—and Should It? In PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING (pp. 237–238).

Bevington, M., Syracuse University, & School of Art and Design. (2008). Evangelicals Use of Internet Advertising.

Brand, P. (1994). And God Created Pain. Christianity Today, 38((1)), 18–23. Retrieved from http://0-rtabstracts.org.sculib.scu.edu/search/singleresult.php?ac=49

Brewster, B. H., Central Missouri State University, & Sociology. (1997). Content Analyses of Outdoor Church Message Signs.

Brumby, W. C. (1998). The Missing Ministry: Recapturing Church Growth Through Effective Church Sign Evangelism. Sarasota, Fla.: W. Clayton Brumby.

Buswell, R. E. J., & Lee, T. S. (2006). Christianity in Korea (Vols. 1–1 online resource (viii, 408 pages)). Honolulu: University of Hawaiʻi.

Christiansen, K. J. (1990). The Instant Congregation: Church Planting Using Telemarketing/Direct Mail in Bloomington/Normal, Illinois During 1989. Henceforth..., 18((2)), 25–43. Retrieved from http://rtabstracts.org/search/singleresult.php?ac=2

Church of England, & Communications Committee. (1994). Paying the Piper: Advertising & the Church: A Report of the Working Party Established by the Communications Committee of the Church of England. London: Church House.

Claassen, D. J. (2005). Silent Words Loudly Spoken: Church Sign Sayings. Lima, Ohio: CSS Pub. Co.

Durkin Jr, J., & Greeley, A. M. (1991). A model of religious choice under uncertainty: On responding rationally to the nonrational. Rationality and Society, 3(2), 178.

Engel, J. F. (1992). The Great Commission Advertising Campaign: Misuse of the Mass Media in World Evangelization. Transformation, 9((4)), 21–23. Retrieved from http://0-rtabstracts.org.sculib.scu.edu/search/singleresult.php?ac=52

Eswaran, M. (2009). Competition and Performance in the Marketplace for Religion: A Theoretical Perspective.

Eze, C. P. (2010). MARKETING LIKE A CHRISTIAN. Global Mark Makers.

Fentress, S. (1997). Signs of the Kingdom: Roadside Religious Signs. Image: A Journal of Arts and Religion, 16, 93–107. Retrieved from http://0-rtabstracts.org.sculib.scu.edu/search/singleresult.php?ac=45

Glusenkamp, R. T. (1998). Signs for These Times: Church Signs That Work. St. Louis, Mo.: Concordia Pub. House.

Halverstadt, H. F. (1991). Managing Church Conflict. Westminster John Knox Press.

Haq, F., & Wong, H. Y. (n.d.). Journal of Islamic Marketing. Journal of Islamic Marketing, 1(2).

Harrison, J. (1997). Advertising joins the journey of the soul. American Demographics, 19(6), 22–26.

Harvey, L. J. (2002). 701 More Sentence Sermons: Attention-Getting Quotes for Church Signs, Bulletins, Newsletters, and Sermons. Grand Rapids, MI: Kregel Publications.

Henning, V. R. (1996). The Advertising Council and Its Religion in American Life Campaign.

Hines, R. W. (1996). Church advertising practices and perceptions. Journal of Ministry Marketing & Management, 2(1), 81–95.

Hirdes, W., Woods, R., & Badzinski, D. M. (2009). A Content Analysis of Jesus Merchandise. Journal of Media and Religion, 8(3), 141–157.

Hoar, R. (1991). Advertising the Gospel Through the Local Church. Methodist Pub.

Hughes, J. W. (1991). An Evaluation of Direct-Mail as an Evangelism Method.

Hunt, S. (2001). Landing the Gospel Account. Christianity Today, 45((9)), 36–38. Retrieved from http://0-rtabstracts.org.sculib.scu.edu/search/singleresult.php?ac=33

Joseph, W. B., & Webb, M. S. (2000). Marketing your church with advertising and promotion strategies that work. Journal of Ministry Marketing & Management, 6(1), 19–34.

Jungkuntz, T. R. (1995). Analysis of a Slogan : “God’s Unconditional Love.” Currents in Theology and Mission, 22(3), 210–212. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=rfh&AN=ATLA0000896548&site=ehost-live

Kelly, T. (2005). The Strange Case of Murray Kram: Catholic Devotionalism and Direct Mail Marketing in 1950s Pittsburgh. Journal of Ritual Studies, 19((2)), 89–98. Retrieved from http://rtabstracts.org/search/singleresult.php?ac=1

Klebig, B. (2007). Media and the Ministry: Tackling the Taboo Topic of Advertising the Faith.

Laczniak, G. R. (1998). Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising. Journal of Public Policy & Marketing, 17(2), 320–324. https://doi.org/Article

Lancendorfer, K. M., & Reece, B. B. (n.d.). Can you market God? A case study of the ‘God Speaks’ social marketing campaign. International Journal of Nonprofit and Voluntary Sector Marketing.

Langrehr, F. W., & Caywood, C. L. (1989). An Assessment of the “Sins” and “Virtue” Portrayed in Advertising. International Journal of Advertising, 8(4), 391–403. https://doi.org/Article

Lee, H. J. (2006). Covenant and Communication: A Christian Moral Conversation with Jurgen Habermas. University Press Of America.

Mallia, K. (2009). From the Sacred to the Profane: A Critical Analysis of the Changing Nature of Religious Imagery in Advertising. Journal of Media and Religion, 8(3), 172–190. https://doi.org/10.1080/15348420903091162

Mallia, K. L. (2009). From the Sacred to the Profane: A Critical Analysis of the Changing Nature of Religious Imagery in Advertising. Journal of Media and Religion, 8(3), 172–190. https://doi.org/10.1080/15348420903091162

Marmor-Lavie, G., Stout, P., & Lee, W.-N. (2009). Spirituality in Advertising: A New Theoretical Approach. Journal of Media and Religion, 8(1), 1–23. https://doi.org/10.1080/15348420802670868

Martin, G. H. (1998). Advertising the Local Church. Minneapolis, MN: Church Ad Project.

McKee, K. B. (2000). Religious Advertising and the Diverse Audience: Some Cautionary Tales. In PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING (pp. 235–235).

Mennonite Board of Missions, & Media Ministries. (1991). Should Your Church Advertise? Harrisonburg, VA: Mennonite Board of Missions Media Ministries.

Milne, R. A. (1990). Using Testimonies to Improve a Direct Mail Campaign to Young Couples with Children.

Mittelstaedt, J. D. (2002). A framework for understanding the relationships between religions and markets. Journal of Macromarketing, 22(1), 6.

Moore, R. C. (2005). Spirituality that sells: Religious imagery in magazine advertising. Advertising & Society Review, 6(1).

Moore, R. L. (1994). Selling God. American Religion in the Marketplace of Culture. New York. Oxford.

North American Division of Seventh-day Adventists. (2004). What’s Your Sign?: A Magabooklet on Church Signs for Adventist Churches. Silver Spring, Md.: North American Division.